This multi-generational luxury pool builder needed to freshen up their branding and adopt a more modern approach to marketing to compete in an increasingly competitive marketplace. After crafting a detailed marketing plan we designed a new logo and corporate identity then integrated that with a mix of advertising, direct mail and even a mobile app to aid sales efforts.
Mobile App
The mobile app we created enabled sales people to showcase work in a sleek, interactive environment. Customers could also download and browse at their own pace.
Print Ads
Emotive print ads incorporated an offer to support cardiac care so that new customers could do good while feeling good. Wealthy homeowners not motivated by savings often get excited at a chance to help a local cause.
Direct Mail
Upscale neighborhoods were targeted with direct mail that featured special offers to encourage a response. Promotions often provided an opportunity for homeowners to improve energy efficiency or support relevant charities.
