Strong’s Marine was a historic brand in need of new branding, new thinking, and new energy to jumpstart their business. We helped them steer the right course.
Strong’s Marine
Print Ads
Ironic, intelligent, and alluring print ads were created and ran in luxury publications focusing on home, travel, entertainment, and news to promote specific models based on lifestyle and interests.
Direct Mail
Sales promotions leveraged direct mail targeted by geography, income, home value, and other criteria to reach high net worth consumers interested in boating or fishing.
Promotion
Print advertising, digital, direct mail, and radio combined to assure sales events were heavily attended while contributing to the brand’s relaxed, upscale image.
Publishing
We developed an in-house publication that was mailed each season to customers. Our work included branding, content development, design, photography, and production.
Sales Collateral
Sales teams were provided with the tools they needed to attract prospective customers and close sales.
Outcome
Our efforts helped Strong’s Marine dig out of the depths of the “Great Recession” and double the size of their business in only a few years.