How do you launch a new, all-natural, frozen pizza brand with a limited budget? Keep it real.
Brooklyn Square Pizza
Packaging Design
We kept costs down by relying on a clear plastic wrap and designing an attractive label that reflected the old-world quality of the brand. Overall, the look is high in taste appeal and stands out in the freezer case.
Sales Collateral
Sales people got a boost with collateral that helped them make their case to retailers by explaining the unique value of this brand in an attractive and easy to digest format.
Web Design
The ultimate destination for both B2B and consumer audiences is often a website so we assured it had the same taste appeal of the product and drove traffic to retailers.
Outcome
Within months this new frozen pizza was available in many top grocers in the New York area and selling briskly to a wide range of happy customers.