Ultra-premium cocktail mix with all-natural ingredients.

Premium liquor sales were skyrocketing. It was time for a new, craft-cocktail mix to tap into that growth.

Every product benefits from integrated marketing communications but when for new products it’s essential. Plus, new products need to carve out a unique space in the market with provocative branding and compelling messaging. We accomplished all that to introduce a line of cocktail mixers without having a ‘Nervous Breakdown.’ OK, maybe one.

From tee shirts to promotional packaging we created a variety of marketing materials to quickly generate excitement and drive sales around this young brand.

The site we built captured the essence of the brand — living life to the max — and helped customers locate retailers carrying the mix. The design was responsive and incorporated parallax scrolling for a completely modern digital experience on multiple platforms.

Providing support for sales efforts is indispensable to gain distribution. However, there’s no reason for B2B materials to be boring. We made sure they were on-brand and engaging.

Point-of-sale can be the first or last chance to make a sale. Don’t blow it. We covered our bases with shelf talkers, shelf strips, case cards, and more.